One of the key tasks of a successful marketing campaign is lead generation, i.e. generating potential buyers/clients. Lead generation is the process of identifying individuals who may be interested in your service and reaching out to them for additional interaction and conversion. It is a key step in the sales process for many companies as it involves generating the interest of potential clients in order to increase future sales. Activations in the Sales Snap marketing automation platform were created specifically for this use.
Anyone who has expressed interest in a company’s goods or services, but has not made a purchase, is considered a potential customer or a potential client.
Get better sales results with Sales Snap’s marketing automation tool
Companies can now explore and realize their potential much more easily thanks to the digital age, which has given birth to the technology that enables them to do so. Companies can now, with the help of marketing automation tools, tailor information to more effectively attract their target customers by understanding their wants and needs, as well as qualify all potential customers based on various factors. Sales Snap marketing automation tool enables businesses large and small to not only generate new leads, but also develop and nurture relationships with them.
The success of lead generation is no longer measured simply by the number of leads the company receives, but by their conversion, which is achieved by tracking them, segmenting them and subtly influencing them through customized offers and information, which the Sales Snap tool allows you to do.
Lead generation is the first step in achieving business success
Sales Snap is a marketing automation tool, or CRM, tool that combines several features needed to successfully generate leads. The main function of the Sales Snap tool is to manage leads and convert them into customers. Customer data is at the heart of marketing automation, and lead targeting and segmentation rely heavily on contact data.
A pleasant and modern look of your site is certainly very important and contributes to your overall marketing strategy, but it is also very important to have a strategy for attracting customers in the next phase with the aim of keeping them as long as possible. Retain and motivate them for a specific activity. For this reason, the interactive games of the Sales Snap marketing automation tool are a great way to engage your visitors and thereby collect leads – ie. potential clients of value.
Gamification, or activation games, is one of the primary ways Sales Snap generates leads. You can generate leads with fun games like scratch scratch game, wheel of fortune, memory game and many more, and it’s up to you to choose the personalized gamification you want. This type of activity is very interesting and attractive because it engages people on your site in a completely non-invasive way. Their engagement is incentivized with a reward in the form of a discount or other benefit you’re willing to provide, and in return you get all the data you need to build a relationship with your prospects using other features within the Sales Snap tool. Another advantage of gamification is that activations can be designed to be engaging, quick and effective, measurable results and can be achieved in a short period of time.
