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For the needs of Addiko Bank, an activation was created with the aim of creating leads andconverting them into bank clients. The products we promoted were cash loans and refinancing loans.
The campaign contained several components:
A/B testing of several types of banners was done right from the very beginningof the activation, in order to determine which banners performed the best.
Several times during the campaign, in agreement with the client, correctionswere made in the form of removing banners that do not bring good results or cost too much and creating new ones in accordance with what performs well.
In this way, we the campaign perfomed much better and had more conversionsthan if only one set of banners had been released.
The audience for advertising included only the cities with Addiko Bank branchesand their surroundings.
Facebook, Instagram and Google Advertisement.
The number of people participating in the quiz.
The number of people with regular income.
Scheduled calls with Addiko Bank call center.
Scheduled visits to the Addiko Bank branches.
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