Case Study

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  • The client is Maximalium, a company that produces and sells nutritional supplements.
  • The brand was established in 2017 with the production in the European Union. Today, Maximalium is one of the leading brands of sports supplementation in Serbia.  
  • The most famous product is Whey protein,however, they also offer proteins for mass, amino acids, vitamins and minerals, carbohydrates and sports equipment.

maximalium case study

Goal of activation

The goal is to increase the number of contacts in the database, increase sales and update existing contacts with more detailed information obtained.


In order to achieve the goal of collecting a larger number of leads, we organized a scratch card game activation lasting four weeks.

We asked participants for basic information such as their phone number, e-mail address, gender, age group, as well consent to receive promotional messages.

maximalium case study
maximalium case study


Number of leads

The number of new leads that played scratch card game

0 %

167 completed sales

Open rate
0 %

Contacts who opened the thank you mail


Duration of activation


The campaign was sponsored on social networks

NOTE: In the future, the rest of collected leads will also be converted!

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