It is not enough for customers to just look around on your site and put the desired items in the cart, it is important that they also buy them!
We know how important the monthly income of your business that comes directly from sales is, as well as the goal of maintaining it at a satisfactory level month after month. If you managed to bring potential customers to the site, attract their attention to your products/services and get to the point where they want to buy them and put them in the cart, and then… they disappear as if they were not even on your site.
And still nothing from your sales… Don’t worry, this phenomenon is common, but this problem has its own solution.
We’ve created this simple calculator so you can figure out what’s left in your customers’ carts that isn’t converting to sales and how much money that’s worth.
Don’t be afraid…use it…and yes, you should believe your eyes!
You probably wonder why your customers are abandoning their carts and just leave?
Well, there are many reasons for it, but some of them are the most to blame:
1. Unoptimized customer journey
If your customers can’t easily find all the information they need for the purchase process, there is a high probability that they will abandon the cart. Make sure that your entire site is organized so that the user can easily navigate it, find what they need easily, and that all functions in the shopping section work
2. Just browsing
here is always a possibility that your potential customers are just browsing or simply making comparisons before they make a final decision where to buy
3. Shipping costs
Many users add products to cart just to check shipping costs or find out if there are none. So special attention should be paid to the possibility of free shipping, or at least clear notice if there is a threshold to be met to get it for free
4. Complicated checkout process
In the final stage of purchase process everything should be clear, simple and
function impeccably, especially on responsive version of your web site. Lack of clarity and simplicity kills conversions.
5. Distractions
Users sometimes simply get distracted and forget what they were looking for or even added to cart.
77% of all online shopping carts are abandoned.
More than three quarters of the people that add items to their shopping carts leave without buying anything. For every person that buys from you, three people were on the verge of it – and decided not to.
Cart abandonment is enormous source of lost revenue for ecommerce businesses.
Could you imagine 77% of the people walk around the store adding things to their shopping carts and then walked out without buying anything? It doesn’t happen.
But the convenience that online shopping allows, the lack of making an instant decision, and the ease of comparison shopping makes abandoned carts a big problem.
Fortunately, abandoned cart emails can help you solve it.
Abandoned cart emails are very simple but powerful tactic that can significantly increase your sales.
Abandoned cart emails have an astonishingly high 45% open rate. Almost half of the opened emails are clicked, and 4-5% of those who click make a purchase.
What’s best, abandoned cart emails run automatically. All we need to do is create the segment where all abandoned cart users will be stored and set up the email campaign series. Once they are set up, they’ll increase your sales until we turn them off.
What are abandoned cart emails?
Let’s put it simple: a visitor browses through your website, adds a product to their shopping cart and then leaves without completing a purchase.
After a certain amount of time, you send them an automated email reminding them that there are still items in their cart. If they do not make a purchase within certain period of time, another mail is sent, this time stressing out a little bit more urgency and so on…finally, in third or fourth email a customer can be offered an additional discount.
And that’s all!
It is very simple – you just need to remind people that there are products they expressed their interest in, and more of them will finish their purchases.
We all know that any integration in an e-commerce business that requires additional development can take forever. Sometimes even small adjustments take time, and time is money, right? Well, we’ve developed a script that can easily be applied to any site, that will directly feed your cart abandoners into our tool. When those users enter the segment, a campaign is immediately launched, consisting of a series of 3 or 4 emails, reminding them of the product they left behind. Sending time dynamics are determined in agreement with the client and depend on the type of products sold and the review time period specific to each industry.
Sign up and schedule a meeting with our team who will explain how to bring all potential customers back into the purchasing process – all the way to completed payment.
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