What is GDPR consent management?

General Data Protection Regulation (GDPR) is perhaps the most strict privacy law in the world and was introduced by the European Union. Since it was put to effect on May 25, 2018, GDPR has been directly and constantly affecting web development.

Simply put, the purpose of GDPR is to ensure that the personal data of EU citizens are protected at all costs when collecting and processing them. Even though it was passed by the EU, it applies to every organization around the globe who collect or target personal data of EU citizens. Furthermore, very high fines are issued as penalty for violation of GDPR. €20 million or 4% of the violating company’s global revenue (whichever is higher) will be applied as penalty. And the data subjects are given the right to seek compensation for the damage.

In order to be compliant with GDPR, but also with CCPA (California Consumer Privacy Act), regulations in Australia, Canada, Japan, South Korea,Brasil, Israel etc., company’s website must allow website visitors to choose whether to accept or reject deployement of specific website cookies – and revoke consent at any moment.

Our cookie consent management solution will help you follow such regulations with fast and efficient integration, on almost any website. Vast visual customization options will make legally required elements to be perfectly alligned with general design of your website, making compliance smooth and effortless for your website visitors.

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