Sending personalized e-mail messages in accordance with the user’s online behavior, their engagement or non-engagement has slowly become the norm in the past few years.
This means that e-mail marketing automation involves the use of predefined processes, which are performed by specially programmed software, instead of a single person.
Problems of non-automated e-mail marketing
If the email is not automated, the marketing team cannot track the user’s online activities and cannot achieve successful communication with them and engage them in certain activities in a timely manner.
In this way, the loyalty of clients towards you and their interest in your services is lost. It has a big impact on reducing your sales.
There is a growing need for automated marketing solutions
A large part of the world’s population actively uses digital communication channels for their private or business needs.
E-mail is considered the most used and most effective marketing channel for increasing sales.
In the future, it is expected that an even greater number of companies will turn to automated marketing processes.
Use the benefits of marketing automation
You must have noticed that boring, repetitive tasks take up a lot of your time and energy. They scatter your attention, and you are not fully concentrated on tasks that are more important to you.
There are various benefits that marketing automation provides.
Errors are reduced, productivity is increased and time is saved for performing individual, manual tasks. You will have more time to focus on other projects that require your attention.
In addition to improving your business processes, marketing automation also improves the customer experience.
Users receive interesting and stimulating content, adapted for their participation and cooperation. You will establish and maintain regular contact with them, turn them into loyal customers and increase traffic.
What do you get from email marketing automation?
User behavior online is closely monitored and evaluated.
Then, based on that, user segmentation is carried out, in order to create different online campaigns, adapted to their needs.
For example, a customer who has finished shopping at a certain store receives an automated e-mail from the store. That e-mail usually contains a thank you note for the purchase and an offer of other products that would be of interest to the user.
The offer is adapted to the user’s needs, precisely thanks to the monitoring of his online engagement.
On the other hand, if the user visited the online store, put the product in the basket and did not complete the purchase, he will receive a different type of e-mail message. It is very useful, as it reminds the user that he left something in the basket, with the motivation to complete the purchase.
The motivating reason, for which the user will complete the purchase, can be a discount, a gift with the purchased product or some other benefit.
Email marketing automation directly affects the conversion of potential users into loyal customers.
With her help, you will achieve good business results. You will interest users in your product, encourage them to take action, motivate them to buy and increase sales.
Choosing the right software for e-mail marketing
As there is a great need for automation of business processes, logical use of marketing automation software is also necessary. In this way, time and money are not wasted on lengthy and boring tasks.
Marketing automation software does them more thoroughly, better and faster than an individual. What you need to do is to choose the best quality solution.
Our marketing automation software, Sales Snap, offers other marketing automation capabilities in addition to email marketing.
Set the goal of your online marketing campaign, identify the target group and determine which processes you want to automate. With Sales Snap, you will realize the full potential of e-mail marketing and achieve better business results.