To better understand targeting and segmentation leads, it is necessary to first understand how the market is segmented. The roughest segmentation of the market involves choosing the market, choosing the buyer persona, clearly defining the benefits of the products we offer and of course, taking concrete action once we have all the research ready. EasierRead more
Core of Marketing Automation
Focus on neglected staff and processes The scourge of modern business today is the increasing neglect of human resources. Technology has brought a new trend where it is very difficult to keep your employees, and with the generation of millennials, the maximum retention in one company is up to two years. The trend of employeeRead more
What is Lead Generation?
Simply put, lead generation is driving consumer interest There are currently about 500,000 Internet searches a day on average, and the total number of Internet visitors in the world has increased by 196 million in 12 months, which means that there are about 5 trillion Internet users in the world at the moment. All theseRead more