You only get one chance to make a first impression. This first impression that you make with a new subscriber will have an impact on the rest of your relationship. That is why it is important to develop a good welcome email series which will be both informational and action-oriented in order to generate maximum revenue.
Why take your welcome emails seriously?
The welcome email you send to a new customer establishes the tone for the remainder of your interactions with them. Your welcome message is the one broadcast everyone will see, depending on the action—such as making a purchase or signing up for your company newsletter—so the impact it makes will compound over time.
How to design a welcome email series?
Some of the most important things are to make your sender name and email address memorable, make your subject line unique and interesting, and don’t send your welcome emails in batches; instead, send them in real time.
Also, with calls to action, provide subscribers a clear notion of what they should do next, and give your subscribers something unique (coupon code or valuable content).
Finally, it is a good idea to include links to your social media accounts, request subscribers to whitelist you and always provide an unsubscribe link.
What are the key points?
- Create a positive first impression.
- Set clear expectations for your subscribers.
- Learn about the preferences of your subscribers.
- Encourage your subscribers to connect with you on other platforms (mostly social).
- Make new subscribers your best buyers by giving them various offers and discounts.
- Make yourself a “safe sender”
What to avoid?
- Don’t be impersonal
- Don’t make demands from your subscribers
- Don’t spam subscribers with too frequent or irrelevant emails
The example of a workflow of welcome and first purchase case:
