Email marketing automation means the use of pre-defined processes performed by specially programmed software.
Today, a large part of the world’s population is focused on the active use of digital communication channels for both private and business needs. Email is used the most and is the most effective marketing channel for increasing sales.
A series of welcome emails
When users first register on your website, it’s important to welcome them with an email message which is why a series of welcome emails are sent.
In addition to welcoming them, these emails will make it easy to generate and follow up with potential customers. In this way, you will raise brand awareness.
These emails usually work best in conjunction with a special offer. They achieve a clear goal, which is to interest customers in the product and motivate them to buy. In this way, you turn potential clients into secure customers.
In addition to thanking them for signing up, you can remind them what they’re getting by following your website.
When your company celebrates an anniversary, it would be useful to let your customers know about it as well. It will improve their loyalty.
These emails highlight some information about your products. You can also send a promo code with them, which clients will surely use to buy your product.
If the user responded to your welcome emails, there is an opportunity for a possible conversion. If the contact is a potential client, you’ll send them specially tailored messages.
You will monitor its activities on your website and based on that you will make a special offer, which you will send to it. So you will easily convert it into a customer.
Abandoned cart emails
One of the most important messages in email marketing is the abandoned cart message. By sending reminder messages to users that they have something left in their cart, you can effectively encourage them to finish the purchase they started.
There are various reasons why users do not complete a purchase. Sometimes they are interested in whether there is a possibility of free delivery. Sometimes it also happens that they forget that they have put the product in the basket or they forget that they have not completed the purchase.
Offer them a benefit if they complete the purchase. These can be discounts, promo codes, and free products, etc.
This can be enough motivation for users to complete the purchase and influence the increase of your sales.
These e-mail messages, which will be sent to the users at a specific time, will be a good reason for them to return to your website. Even if they don’t buy the product from their cart, they can explore your website in more detail. That way they can come up with the idea of buying more products.
Time-limited email messages
Time-limited email messages are sent to customers who you think might buy your product. You will infer this based on whether they purchased similar products or did not complete their purchase.
These e-mails are sent with promotional codes or discounts, which have a limited validity period. They are very important because clients can adequately respond to the call for an urgent purchase. That’s another way you can boost sales.
Re-engagement of inactive users through e-mail marketing
Email marketing is also used to re-engage inactive users.
You will send such users some attractive offers, which will induce them to reactivate your website. By activating already existing, inactive users, you can get customers, if you plan and execute the campaign well.
Organize an event, live or online. Notify your customers about it via e-mail messages. Let the event be creatively and interestingly designed in order to motivate clients. If they have positive impressions of the event, you can hope for good cooperation in the future.