Client
Client: Vulkan izdavaštvo
Activation Goal
The goal of the “Wheel of Fortune” activation was to collect new contacts and expand the user base, while encouraging purchases through assigned promo codes and further engaging the audience.
Solution
To achieve the goal of collecting a larger number of leads, we organized a Wheel of Fortune for lead generation.
We asked participants to provide information such as their email address, phone number, as well as consent to the terms and conditions.
5.463/7.855
7,855 people played the Wheel of Fortune, of which 5,463 were new contacts collected through this activation, meaning they were not previously in the database.
Conversion
2.4
Conversion was calculated based on the number of redeemed vouchers, which was 45. In addition to the redeemed vouchers, we noticed that the activation motivated a large number of people to make purchases even without a voucher. The total number of purchases resulting from the activation was 110, measured one month after the activation ended.
Open Rate
71.96%
Contacts who opened the thank-you email.
Duration
2 weeks
Length of the activation period.
Budget
0€
No budget was used for paid social media campaigns for this activation. The achieved results were obtained exclusively through organic means.
Results
The activation, in addition to the direct use of promo codes, had a strong motivating effect on customers.
A total of 7,855 contacts participated in the activation, of which 5,463 were new. All of these contacts are now included in regular newsletter and Viber message sends, as well as in automations such as Favorite Product and Abandoned Cart, contributing to higher conversion and repeat purchases.
Additionally, the new contact database provides opportunities for further segmentation and personalization, increasing customer engagement and loyalty.