Client
Client is BENU – online pharmacy
Activation Goal
Increasing the number of contacts in the database and increasing sales in the future.
Solution
In order to achieve the goal of collecting more leads, we organized a fortune cake to collect leads.
We asked the participants for information such as e-mail address, first name, last name, phone number, as well as agreement on the terms and conditions.
18.416/28.988
28,988 people played the cake of happiness, of which 18,416 are new contacts that we collected through this activation, i.e. they were not in the database before
Conversion
4.36
The conversion was calculated based on the number of used vouchers, which was 1263.
In addition to the used vouchers, we noticed that the activation motivated a large number of people to buy without a voucher. The total number of purchases thanks to the activation is 5130 and one month since the activation was completed
Open Rate
80.39%
Contacts who opened the thank you email
Weeks
3
Activation duration
Budget
150€
Value invested for social media campaigns