Client
The client is BENU – an online pharmacy.
Activation goal
Increase the number of contacts in the database and increase future sales.
Solution
To achieve the goal of collecting more leads, we organized a “cake of fortune” to collect leads. We asked participants for information such as email address, name, surname, phone number, and consent to the terms and conditions.
Results
28,988/
18,416
Number of Leads
28,988 people played the cake of fortune game, of which 18,416 are new contacts collected through this activation, meaning they were not previously in the database.
Conversion
4.36%
Conversion was calculated based on the number of redeemed vouchers, which was 1263.
In addition to the redeemed vouchers, we observed that the activation motivated a large number of people to make purchases without vouchers. The total number of purchases thanks to the activation is 5130, one month after the activation ended.
Open rate
80.39%
Contacts who opened the thank you email.
Weeks
3
Duration of the activation.
Budget
150€
Amount invested in social media campaign