Client
The client is Artmie (online sales of art supplies).
The Goal of Activation
Increase in the number of contacts in the database, increase in sales, as well as updating existing contacts with more detailed information obtained.
The Solution
To achieve the goal of gathering a larger number of leads, we organized the Scratch game activation lasting six weeks.
From participants, we requested information such as their email address, their level of art expertise, their preferred art technique, and consent to receive notifications.
Result
Number of leads
1.349
The number of new leads that played scratch card game
Conversion
8.7%
184 completed sales
Open rate
79%
Contacts who opened the thank you mail
Weeks
6
Duration of activation
Budget
0€
Organic website traffic, without promotion on social media.
NOTE:In the future, the rest of collected leads will also be converted!!!