All you need is SalesSnap
To reach the primary goal, we have conducted a Lead magnet campaign in the form of the Beauty products knowledge quiz. The activation lasted for 4 weeks, and was promoted on Facebook and Instagram networks.
Beside entering basic details in LP1 form (name, surname, email, phone number) the participants were asked 2 segmentation questions, in order to be able to adjust following email communication depending on their answers.
In order to address goal number two, during the LMC through an automated campaign set up in our Sales Snap tool, emails containing different communication were sent to male and female segments, reaching an average open rate of 35% and generating an instant increase in sales of 2,5%.
Client’s existing leads data base
Cost per lead
Sent/Read emails
We are glad we came across this great tool.
It helped us to gather all our leads in one place and manage them easily. Furthermore, we are finally able to segment our leads properly, to better understand their behavior on our website as well as their needs, which subsequently led to more personalized communication and increase in sales.
We are a full-service agency that provides setup and management services for marketing automation tools, as well as complete marketing and strategic support if needed. Improve your business using our professional help!
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