A-B testing is a method by which an experiment is performed between two solutions of a task. It can be a FB ad, newsletter, landing page… Below we will talk about A-B testing of the newsletter, specifically the newsletter open rate. Do you know your target audience? Many marketers and entrepreneurs are sure that they

The use of Internet-based technologies such as emails, websites, chat rooms, forums, and other channels to fulfill CRM objectives is known as electronic customer relationship management (E-CRM). CRM is a well-structured and coordinated process that automates marketing, sales, and customer care procedures. An efficient E-CRM enhances the efficiency of processes, improves customer interactions, and allows