Marketing automation is a technology that manages marketing processes, meaning that campaigns are sent across multiple channels, automatically. With marketing automation, businesses can target customers with automated messages across email, web, social, popups, push notifications, and many more. Marketing automation has the purpose of utilizing anything you have to the maximum! Imagine creating a campaign
Read moreCustomer Journey is the way your customer interacts with your brand. It can best be understood by visualizing the process. Visually, the user journey describes both direct interactions, such as contacting the customer support team, and indirect interactions, such as hearing about the brand and benefits. The image below is a visual representation of the
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